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Leading
Canada Forward in a Global Community
Vol 1 Issue 2- Nov 2005
By Doug Macnamara
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"The
significant problems we face today can not be solved at the same
level of thinking we were at when we created them."
Albert Einstein
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Value shifts in society and the internationalization of business are challenging
us to let go of the familiar. We must find new ways of creating value, better
approaches to exporting our products and services, and enhanced safety of
our community while sharing our wealth with others less fortunate.
Indeed, as the world has become more interconnected, globalization is clearly
a future which is unlikely to be turned back. And while it can sometimes
be seen as a threatening, loss-of-control kind of concept, globalization
in and of itself doesn't have to be negative.
Globalization can mean the shift towards more 'knowledge jobs' in North
America as the more basic jobs go elsewhere. It has the potential to provide
exciting international careers or new markets for our products and services.
It can also mean increased standards of living, health and education for
those workers in developing countries that now have jobs especially if
we pay them decently.
The positive side of globalization, just like change and complexity, does
however require more thought, a higher sense of values, increased engagement
of community and a broader set of measures of success beyond simple financial
return to shareholders. It also has to be driven by a sense of longer-term
sustainability and stewardship of our planet for the benefit of our children,
grandchildren and further generations. In addition, it requires a significantly
higher level of leadership practice from our senior executives, politicians,
community and not-for-profit leaders.
Enhancing Your Frame for Global Leadership
The following four frames for executive practice have been identified as
being key to successful global leadership:
The four frames reflect different levels of pattern recognition. While C-
and D-frame perspectives can see, understand and practice the different
perspectives inside their holonomies, it can be difficult for those in A-or
B-frames to understand and appreciate the higher level perspectives outside
their own.
Frame A Self/Technical perspective tends to focus on personal
tasks, personal skill and expertise development, and might even take a "what's
in it for me" or "cover my butt" attitude. Technical competence
in a relatively narrow aspect is highly valued and displayed, while perspective
of the bigger picture and how to leverage this expertise with others is
somewhat limited. In a leadership position, the executive operating from
this frame is likely seen as directive, and wanting things done their way;
often creating organizational systems focused on compliance. These leaders
are most likely to take a local or "inside-Canada" perspective,
and see globalization as a threat rather than an opportunity.
Frame B Team/Analytical perspective works to leverage the
talents and knowledge of the immediate team. Leaders using this frame will
often keep a tight grip on their areas, providing strong direction, clear
delegation and personal oversight of decisions and problem solving, yet
generating high performance local-team success. Issues and opportunities
are analyzed from a context of what the team can control. Cause-and-effect
thinking is common in the belief that a single correct answer is required
and indeed possible. "Stovepipes", blame assignment and competition
for common resources is usually evident between teams. This style would
be more traditional in exporting what we have to global markets without
too much adaptation for the needs of different cultures.
Frame C Organizational/Systems perspective leadership more
easily crosses departmental boundaries to orchestrate collaboration, co-operation
and innovation across the organization. With a systems approach, leaders
consider the nature of the relationships between parties, and their multiple
interdependencies looking to leverage added value. In this frame, leaders
take ownership for the success of the organization as a whole (including
their own piece), yet recognize that it may be impossible to predict all
the results of an intervention in the system before making decisions. This
requires looking for patterns and facilitating ingenuity from a variety
of contributors to continuously recombine elements into new products, services
or operational processes that enhance value. This kind of leadership is
going to be more progressive in developing relationships in other countries
as well as adapting and innovating for other cultural needs.
Frame D Community/Network perspective moves the leader's
reference points external to their organization pursuing an understanding
of how their organization impacts and connects to other parties. The Network
leader also studies the dynamics in the marketplace, trying to conceive
how best to position the organization's products, services and programs
to continue to provide value amid shifting expectations, competition and
trends. They try to both create and capitalize upon new dynamics while remaining
focused on achieving the broad outcomes co-created with the involvement
of others (clients, government, citizens, suppliers, etc.). With this co-creation
comes increased accountability in meeting expectations, heightened ability
for transparency to community and responsibility for societal advancement.
This style would seek to create international partnerships, and the co-creation
of new products or services in different international markets for high
value to suit their local conditions.
Staying at the Technical/Analytical level keeps leaders and organizations
in reactive, inward-looking practices but with a sense of control. Resultant
efficiencies while good for the business in one aspect can also threaten
creativity and innovation particularly with those employees and managers
that are continuously overloaded. This further carries the risk of negatively
impacting others outside your focus. Moving to Systems and Network frames
allows the leader to build ownership for success and increase energy, motivation
and co-creation of new value with a passionate group of workers.
State-of-the-art, global leadership today is anchored by one's ability to
move up and down through these executive perspective holonomies, applying
the proper perspectives and practices required by each particular challenge.
In order to do this however, the executive must first and foremost be able
to lift themselves into the Network perspective, as context for everything
else. This shift to Network leadership approaches can help leaders deal
more effectively with the challenges that traditional analytical management
approaches have unintentionally created.
So how can you lift yourself up to Network Leadership and address proactively
the global dynamics around you? A big part lies in the way you ask questions
of yourself and of those around you.
The Way You Ask Questions Matters
Executives might not always have all the answers indeed from a Systems
or Network perspective this is quite unlikely. However, it IS important
for executive and organizational success to be good at asking questions
of colleagues, staff, customers, consultants, suppliers and other involved
parties.
Given an issue or problem to address, the way we ask our questions will
quickly take us and those around us into the different perspectives described
above.
- What do I need
to do?
- How can I benefit or protect myself?
- How do I solve this problem?
- What have I done in my past to solve a similar situation?
- What do
I know?
- What's my opinion on this issue?
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These kinds of questions (asked openly or subconsciously) drive the leader
and others into the A-Frame. You are forced to draw upon your own knowledge
and experience to address the situation. This might not be a bad thing,
yet it will have its limitations especially in change situations where you
have never been before. This approach can lead to many people contributing
ideas but nobody actually listening. It also promotes an organizational
CYA ("cover your ass") and/or "blame frame" culture.
- What is the problem?
- What is the best way to fix it?
- What do we need to do to best address
the time/quality/budget expectations?
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These questions force
us into the Analytical frame. The underlying assumption is that the collected
wisdom can analyze the situation and come up with a technical solution using
their resources, skill sets and status quo models. Given a predictable technical
need, this can be an extremely beneficial approach. However, in fast-moving
environments or complex situations such as fast-growth, global collaborations
or developing sustainable economies; this approach tends to have us fighting
fires and constantly playing catch-up. It can also lead to the situation
where there simply isn't enough time or knowledge to handle all the problems,
overwhelming even the most dedicated executive.
A Systems thinking (Frame C) approach would ask:
- What are all
the various systems, processes, people issues and interdependencies
contributing to this challenge?
- What various elements must we address,
monitor and tweak in order to rebalance or re-design the system?
- How
can we creatively take initiative and engage others in creating the
future state we desire?
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By asking questions
in this manner, the executive can engage a variety of people from different
parts of the organization to come together and exchange perspectives, knowledge
and wisdom. It is likely that some deeper patterns of current practice,
attitude, technology or systems assumptions will be uncovered and a longer-lasting,
more comprehensive set of ideas and cross-boundary resolutions will be applied.
This approach contributes to innovation and value-enhancing actions. It
will also generally empower those involved to stay in communication with
each other and take initiative to continuously adapt their responses into
the future. Finally, adopting this perspective can also "pump up"
energy, as it is creativity focused, as opposed to dragging everyone down
into analysis of problems and past actions.
The Network Leader lifts people up to an even higher level of perspective
and solutions-building, by asking frame D-style questions:
- What are the
market/community dynamics, customer needs, or external expectation
shifts that are causing this to be an issue?
- In addressing the situation,
what outcomes do we want to achieve?
- What solution elements will take
us closer to our Vision or desired global positioning with customers,
community and competitors?
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These questions recognize
the inherent motion and energy at play in our world today. By looking at
dynamics, we seek to solve the issue in the context of a moving picture
and our own goals. This is also future-focused and carries the expectation
(and motivation) of co-creation of a new order of things. And, this approach
is almost mandatory to address such challenges as fast-growth and sustainable
economies in an ever more complex, global, knowledge-based economy.
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